What you’ll take away.
- Translate business goals into measurable website or app actions
- Distinguish events from key actions using an example
- Tag campaign links consistently and interpret acquisition
NextNowa
Your training in detail
- Who is it for?
- Marketing beginners, website owners and small teams who want to assess digital campaigns.
- Prerequisites
- Basic browser and spreadsheet skills; no analytics experience required.
- Format & planning
- Scope agreed with the client
Agenda: from understanding to application
Our independently developed agenda proposal. Focus areas, lab environment and scope are agreed before booking.
Measurement goals, metrics and limits of web analytics
Events, parameters and key events in GA4
UTM tagging and consistent campaign names
Read acquisition reports and derive follow-up questions
PRACTICE & TRANSFER
Create a UTM naming scheme for three campaign channels and map sample data to a measurement goal.
Exams, licences & credentials
No recognized qualification included.
Vendor references & review date
Sources checked on 2026-10-23. These sources describe the technology or external exam requirements. They do not imply a partnership with NextNowa.
Your learning content
These objectives describe the training topic. The specific syllabus, duration, dates, trainer and price are agreed before booking.
Individual offer: Availability and delivery are confirmed on enquiry.