This SEO training explains how search engines find and assess pages, how to recognise search intent and how technical foundations and helpful content work together. It is aimed at editors, marketing leads, web developers and freelancers who want their website to be easier to find. You research search terms, check titles, structure and load time, work with Google Search Console and plan actions without relying on promised rankings.
What you’ll take away.
- Recognise search intent and align pages to a clear search goal
- Research search terms and group them into topic clusters
- Use titles, headings, internal links and structured data correctly
- Check crawling, indexing, sitemaps and Core Web Vitals technically
- Evaluate performance in Google Search Console and derive actions
Your training in detail
- Who is it for?
- Editors, marketing leads, web developers, freelancers and website owners.
- Prerequisites
- None. Experience with a CMS or basic HTML makes the technical parts easier.
- Format & planning
- Suggested format: 2 days live online or on site. Scope depends on prior knowledge.
Agenda: from understanding to application
Our independently developed agenda proposal. Focus areas, lab environment and scope are agreed before booking.
How it works: crawling, indexing and ranking, search results with snippets, images and AI overviews.
Search intent and keywords: informational, navigational and transactional queries, research with Search Console and keyword tools.
Content: helpful, reliable people-first content, page structure, titles, meta descriptions and internal linking.
Technical: robots.txt, XML sitemap, canonical tags, hreflang, mobile rendering, HTTPS and Core Web Vitals.
Structured data: schema.org in JSON-LD, the Rich Results Test and common mistakes.
Measurement: Google Search Console, performance report, index coverage, analytics basics and an action plan.
Suggested exercise: audit three pages of your own website, rework search intent and titles, find technical obstacles in Search Console and create a prioritised action plan.
Exams, licences & credentials
There is no official Google certification for SEO that this training prepares for. Attending alone awards no vendor certification. A certificate of attendance is clarified in the offer.
Vendor references & review date
Sources checked on 2026-11-03. These sources describe the technology or external exam requirements. They do not imply a partnership with NextNowa.
Your learning content
These objectives describe the training topic. The specific syllabus, duration, dates, trainer and price are agreed before booking.
Frequently asked questions
How long does it take for SEO to work?
That cannot be predicted reliably. It depends on competition, site age, content quality and technical state. Changes must first be crawled and reassessed. We promise no positions, but show how to track progress in Search Console.
Do keywords still matter?
Yes, but as an expression of search intent, not as a quota in the text. A page should answer the searcher's question fully and use the matching terms naturally. Stuffing words just makes the writing worse. We practise research and implementation together.
Do I need technical skills for SEO?
Not for content and structure. For topics such as sitemaps, canonical tags or load time, basic HTML and a conversation with development help. The training explains the technical parts so editors can recognise problems and developers can act on the findings.
Does SEO & digital discovery include a certificate?
There is no official Google certification for SEO that this training prepares for. Attending alone awards no vendor certification. A certificate of attendance is clarified in the offer.